At Fiserv, we designed our rewards programs to do more than reward customer loyalty; they build revenue and help you shape future business growth just the way you want.

Today's savvy consumers want more than a competitive interest rate and good service; they expect to be rewarded for their customer loyalty. Loyalty and reward programs offer financial institutions an opportunity to distinguish themselves, to foster a more customer-centric brand image and to retain valuable customers.

There are two sides to a successful card loyalty program: customer happiness and revenue generation. Rather than just handing out goodies, you need to encourage and reward credit and debit cardholder spending behaviors that contribute to your bottom line. Fiserv can help.


Our Solution

At Fiserv we understand that a rewards program isn't useful unless it can be easily customized to suit your objectives and strategies. Loyalty & Reward Solutions from Fiserv are designed to increase customers' card activation, usage and spending levels — all in the name of more interchange revenue for you.

Our solutions are flexible enough to serve both consumer and business market segments with debit and credit rewards and loyalty programs. Choose from merchant-funded, financial institution-funded or blended programs.

Cardholders earn customer rewards quickly and easily by using their cards for both signature- and PIN-based transactions. They earn even faster when you offer merchant rewards or relationship-based reward points — for opening a new account or taking out a loan, for example. Reward program points can be pooled between multiple accounts. With millions of options for redemption, we offer enough choices to excite and motivate every customer.



Our solutions make it easy for you to offer full-service, competitive loyalty and reward programs to your cardholders with minimal administration costs and hassles. Our loyalty and reward programs include a range of superior products that can be integrated to enhance program value:

  • PIN or phone activation makes it easier for cardholders to activate their cards and begin earning customer points
  • Merchant rewards to help you strengthen partner relationships
  • Enhanced point values to reward your best customers for doing additional business with you
  • Debit and risk consultation services to further optimize the success of your customer relationships

Terms and Conditions




Staley Credit Union CardVision Case Study

Combining key portfolio data and proven marketing strategies, CardVisionSM from Fiserv helped Staley Credit Union, recipient of the Cardholder Engagement Award, achieve best-in-class results and impressive growth in its debit card portfolio.

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Used by hundreds of financial institutions of all asset sizes, CardVisionSM from Fiserv provides valuable insights to help maximize the revenue potential of your card portfolio and deepen cardholder relationships.

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CardVision Fact Sheet

With the flexibility to choose individual components to meet your needs, CardVisionSM combines portfolio reporting, cardholder marketing and portfolio advisory services to create a long-term growth strategy built for success.

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NBT Bank Case Study

Focused on a desire to better serve its cardholders, NBT Bank chose CardVisionSM from Fiserv to help gain insights about its debit card portfolio.

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Loyalty & Rewards Solutions

Financial institutions need to offer card products to stay competitive and profitable despite market challenges. Loyalty & Reward Solutions from Fiserv offer expertise and new ways of thinking for you to improve the profitability of your card products.

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Have a question for us?

For more information about Loyalty & Reward Solutions, please fill out the form below, call us at 800-888-0085 or contact your Card Services Account Executive if you are a Fiserv client.

For information about other solutions, use the Contact Us Page.